Ecuador spends millions on public relations firms to improve country’s image

THEHILL.COM REPORTED the government of Ecuador is paying more than $6.4 million for the services of two U.S. public relations firms, a stunning figure in the niche business of foreign government lobbying.

The contract, which was revealed in forms released on Thursday by the Justice Department, states that the government of Ecuador is employing the American firms to improve the country’s image and combat “the activities of multi-national organizations and corporations to diminish the reputation of Ecuador.”

The documents show that the New York-based PR firm MCSquared has been working for the South American country since last year, and began partnering on the contract in December with Fitzgibbon Media — a firm that represents WikiLeaks founder Julian Assange, who received asylum in Ecuador. Read Article

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