Tupperware’s venture into cosmetics paying off in Latin America

More than a decade, the U.S. company radically changed its business strategy in the region. With a strong presence in Latin American households through its famous Tupperware, the company ventured into the category of cosmetics. But this movement was not a leap as Tupperware had no less a fact: consumers in the region spend 20 times more on beauty products in plastic containers, according to an article in The Wall Street Journal. So in 2005 acquired six brands of cosmetics for $ 557 million. Makeup, perfumes and skin creams and represent 26% of total turnover. This figure increases in the region, with almost half the sales of U.S. $ 711 million comes from the category of beauty products. Fuller and Armand Dupree are some of the Tupperware brand in Latin America, which are driven by the model home sales. Read Article