Ecuador: Pay TV penetrates 21 percent of the market, Direct TV leader

Posted on December 16, 2013 • Filed under: Ecuador, Internet

rapidtvnews.com reported that the market is clearly dominated by DirecTV, which has 35% of the country’s pay-TV audience, followed by CNT-TV with 13%. Regional and local platforms share the rest of the cake, with cable companies being especially important in the capital district. Direct-to-home (DTH) platforms were behind the growth in Ecuador’s pay-TV during Q3, driving the sector to 21.71% penetration and nearly 900,000 subscriptions. The satellite services top a market in which DirecTV shows the greatest growth. According to latest report from Supertel, Ecuador’s telecom authority, 3.4 million people watched TV through a cable or satellite platform, a 5.65% growth compared to Q2. And pay-TV subscriptions don’t seem to be slowing, after nearly a million viewers were added since last year. Read Article

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