Cusco, Peru: Associations Aim to Protect Reputation of Pisco Sour

ElComercio.pe reports that many Peruvian restaurants are offering free pisco sours in order to attract customers. However, these piscos are causing the reputation of Peru’s national drink to suffer since they are usually made with the pisco alcohol and use poor quality ingredients. In Cusco, where the drinks reputation is suffering, the Regulatory Council of Pisco, the Association of Pisco in Cusco and the Association of Hotels and Restaurants are uniting to save the reputation of pisco sour. Since Cusco is a main tourist attraction in Peru and the location where tourists are usually introduced to pisco sour, the campaign, “Enjoy the Best Pisco” aims to recommend locations where tourists can enjoy real pisco sour drinks. Officials say that banners will be placed in the Cusco airport to alert tourists of the campaign. In the second stage, logos will be placed on local businesses that offer good quality pisco sour.Read Article