Chevron believes Twitter hijack stems from plot involving Ecuador

adweek.com reported… Chevron believes that last week’s Twitter hijack against the brand from activist group Toxic Effect is actually part of a more elaborate plot involving the Republic of Ecuador, Adweek has learned.

On May 28, Toxic Effect—a self-proclaimed environmental group in Latin America—bought the Promoted Trend #AskChevron on Twitter to protest the oil company’s shareholder meeting. It spawned thousands of tweets that didn’t bode well for the energy giant, including taunts that wrongly suggested Chevron was behind the ad buy. Chevron has cause to think that Toxic Effect’s Twitter effort is directly correlated to government-funded attempts from Ecuador against the oil company, said Morgan Crinklaw, spokesman for the energy giant.

Adweek reached out to the Ecuadorian government about Chevron’s claims but didn’t receive a response. Read Article

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