Brazil: Bibliotaxis promoting literacy among passengers

Posted on June 19, 2014 • Filed under: Brazil, Culture, Social Issues

Bibliotaxi project reported…Launched in 2011 in São Paulo, the Bibliotaxi project now offers books to taxi passengers in 25 Brazilian cities.

“The idea is to put the books in front of people, promoting access to culture and entertainment. There’s nothing better than taxis, and the taxi drivers themselves, who have the gift of gab, to promote this encounter,” said Minas Gerais native Tallis Gomes, the 27-year-old co-CEO and founder of Easy Taxi, a pioneer in using mobile services to book taxis in Latin America. Read Article

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