Argentina, launch “Mendoza, nothing higher” tourism campaign ad

Posted on June 22, 2011 • Filed under: Argentina, Economy, TRAVEL

The Department of Tourism in Mendoza has launched a new campaign ad featuring the slogan “Mendoza, nothing higher,” referring to the Aconcagua mountain located in the province which has the highest peak in the Americas, according to diariouno.com. The new slogan will be used for the first time on July 11 during the Copa America soccer tournament where over 500 journalists from all over the world will be in attendance. In August the campaign will reach the public through billboards and an audiovisual presentation fit for television, radio and the internet that will show all the tourism opportunities Mendoza has to offer.
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