64% of Brazilians use ad blockers on Internet

Posted on February 2, 2016 • Filed under: Brazil, Internet

This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue goals for 2016 in Brazil; and the Brazilian government announced the second stage of public consultation for its Digital Law, Marco Civil da Internet.

64% of Brazilians use ad blockers

The vast majority of internet users in Brazil have already adopted ad blockers: 64%. The local data was revealed in recent research by Teads and Research Now.

Eighty-five percent of Brazilians admitted to having downloaded ad blockers to get rid of pop-ups; whereas 75% believe that any kind of advertising that does not allow people to skip it or close it are invasive and annoying. They also name mobile ads worse than those on desktop. Read Article

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