Online couponing on the rise in Latin America: Brazil, Argentina, Mexico and Chile

Posted on June 2, 2011 • Filed under: Argentina, Brazil, Chile, Internet, Mexico

A recent comScore study shows that in April of this year more than 11.6 million Latin Americans, 10% of those with internet access, are using coupon sites. Internet coupons are very new to Latin America and started gaining popularity last year when Groupon and Groupalia were emerging in the region. According to the report, Groupon is the most visited coupon site in Latin America with 4.8 million users and Groupalia is second with 2.3 million. Brazil has the highest online coupon audience with 6.8 million users, Argentina comes in second with 1.8 million, Mexico in third with 1.3 million and Chile in fourth with 751 thousand users.
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