comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile

Posted on November 30, 2010 • Filed under: Business

“Online video viewing has become an essential part of the digital consumer experience in every corner of the globe,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix offers publishers, advertisers and their agencies competitive intelligence into the online video viewing marketplace, providing important audience insights such as unique viewers, videos delivered and viewer engagement. With online video content evolving from a largely user-generated environment to more professionally-produced content, including network television programming, marketers have the opportunity to utilize this increasingly sophisticated platform to reach and engage consumers.” Read Full Story

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