Kellogg’s Threatens Nonprofit On Use of Toucan Image in Logo

Posted on September 8, 2011 • Filed under: Business, Latin America News

Kellogg’s, the maker of Froot Loops and other sugary breakfast products, is taking legal action against the Maya Archaeology Initiative (MAI), a nonprofit that defends indigenous Maya culture, claiming that the use of a toucan in its logo infringes on Kellogg’s Toucan Sam character and games. The MAI logo can be viewed at

“This is a bit like the Washington Redskins claiming trademark infringement against the National Congress of American Indians,” said Dr. Francisco Estrada-Belli, president of the Maya Archaeology Initiative and a globally recognized expert on Maya archaeology and culture. Read Article

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